Recently, I was having a conversation with a friend. We established that the food industry is probably the most profitable industry to invest in. Well, of course. People will always buy food. But that has got a lot to do with the fact that we are a bunch of food-obsessed millennial.
Somethings about the present-day get to me. No matter how much I hate it, it’s challenging to be not a part of it. Being a part of the generation which can be fondly called the food-obsessed millennial is nothing I worked towards consciously. I am a part of this millennial food culture effortlessly.
The numbers speak
The food industry is forever booming with a revenue of USD 65,495 million in 2019 with 34% of the users being in the age group of 25-34 years, i.e., the Millenials. (Source: Statista.com)
I mainly have no problem with the food industry growing – but the reason seems something else. It’s not just feeding a generation, but it’s doing business out of the obsession we have for food.
Food is one of the necessities of life. You have to eat food. You can’t call yourself a “foodie” because of that. I don’t even get the term foodie. I breathe and thus I will from now on call myself “airie“. Sounds right?
The obsession and trends
Eating good food is a privilege, and it’s okay to talk about it sometime. But is there a need to seek heightened eating experiences? Have you noticed those hashtags? Foodporn? Foodgasm? #Really?
Few of the food trends which ruled in 2019 and I am sure it is going to trend in 2020 are the following:
Now I have no problem with any sort of diet or food preference. If it suits you, it’s best for you. More and more athletes are turning toward a no-meat diet because it has helped in enhancing their performance. But what gets to me is that people tend to follow specific trends only because it is a trend. Or worse, because it’s the most Instagram-med trend and will fetch the likes and attention we crave.
I came up with the following illustration after I made a li’l conversation on my Instagram. And I was somewhat relieved to see that it’s just not me but a lot of people who genuinely think that the food trends are slightly fads.
We are that generation which eats all the junk (believe me, pizza, burger and rolled ice-cream are going to remain the trend forever).
Now, I don’t blame all of the millennials. Some are actually following the Vegan diet. It does good for them. They tell about its benefits and don’t just rub it in your face!
Even I show some of the above traits – like I am crazy about wine. I might be obsessed with it(and other alcoholic drinks), but I never talk about them being healthy. Or talk about ways to make them healthy.
Had we been this healthy, the way we portray yourself on social networks, 2 billion people worldwide wouldn’t have been overweight/obese.
Let us find the logic and the balance
Talk about food, if you enjoy it. You can not hate something and yet keep on talking about it. Talk about feeding people who are deprived of it. There is a lot of food being wasted while you Instagram your lunch. Follow the healthy diets which are going to benefit your health. Talk about going to the local markets and farms because you support the cause of small businesses. You are doing it all wrong if your farm trip to buy vegetables is accompanied by a cup os Starbucks coffee. Don’t talk about everything because of likes.
Food is our antidote to the millennial life.Eve Turow
Having said all of it, I understand there are a few reasons why we are a generation of food-freaks. I appreciate it when people are genuinely opting for healthier choices. Eating right is one of the good things you can do to your body. When restaurants promote ethical practice towards animals, fair treatment to farmers and sustainable practises, I really appreciate that too.